Who are you? What’s your background?
I have a Master’s degree in Marketing and Business Management from Germany, and I’ve worked at several media companies, where I learned a lot about what not to do and how I wanted to treat clients differently. I started freelancing in 2015 and haven’t looked back since.
But here’s what my degree didn’t teach me: Being a mom has given me skills that are absolute gold for running a heart-led business. Patience, resilience, creative problem-solving, wearing multiple hats without losing my mind, and the stubborn refusal to give up when things get hard—those all came from motherhood. I’m storm-proof because I’ve learned to navigate chaos with grace (well, most days!).
I bring all of that to my work—the formal training, the business battle scars, and the mom superpowers. And I’m always learning and growing, because that’s just how I’m wired.
Do you only build websites, or do you offer other services?
I offer a full range of digital marketing services including web optimization, e-commerce setup, online brand strategy, SEO, and ongoing marketing support. While website design is a specialty, I can help with your broader online presence too.
Do you work with e-commerce/online stores?
Yes! I have experience with Shopify and Prestashop. Whether you’re starting from scratch or need to optimize your existing store, I can help.
Can you help with my existing website’s SEO or performance?
Absolutely! I don’t just build new sites—I also optimize existing ones. If your site is slow, hard to find on Google, or not converting visitors into customers, I can help diagnose and fix those issues.
What’s included in your website packages?
Every project is unique, but I always look at the big picture. When you hire me to build a website, you’re not just getting a pretty design; you’re getting a solid online presence that’s optimized for SEO, easy for users to navigate, and built to last. I bring skills from multiple areas of digital marketing, so it’s like having a whole marketing team in one person. I take the time to truly understand you, your business, and your customers so I can develop the best strategy to achieve your goals. You’re not just another project to me.
Help! I don’t even have a logo yet. Can you do that too?
Yes! In fact, I highly recommend getting your branding sorted before we build your website. It makes the whole process smoother and ensures everything feels cohesive from day one. I offer branding packages that include logo design, colour palettes, fonts, and brand guidelines. Having these elements in place means your website won’t just look professional—it’ll feel authentic and work harder to attract your ideal customers. We can bundle branding and website design, or tackle them in phases if that better fits your budget. Let’s talk about what makes sense for you.
How many clients do you work with at once?
I only take on a few projects at a time so I can stay fully focused, deliver high standards, and honestly, stay sane and in control. This means sometimes I might not have availability for new projects right away—but it also means when I’m working with you, you get my full attention. It’s worth the wait.
How long does it take to build a website?
Most of my projects take 8-12 weeks because I truly invest myself in each one and don’t rush through things. There’s a German saying: “Gut Ding hat Weile” (quality over speed) – and I believe in that. You’ll get a clear timeline during our initial call so you know exactly what to expect.
What if I already have a website but it’s a mess?
That’s actually really common! I can either redesign your existing site or build you a fresh one from scratch. We’ll talk through what’s working, what’s not, and what makes the most sense for your budget and goals.
Why don’t you list your prices on your website?
Because every project is different, and I don’t believe in one-size-fits-all pricing. I work with you to create a package that fits your budget and your specific needs. Yes, it’s more work for me, but you deserve pricing that actually makes sense for your situation.
Do you offer payment plans?
Absolutely. If the total cost is more than you can handle all at once, I’m happy to set up a payment plan that works for you. Just ask!
Why do you only work with WordPress?
I specialize in self-hosted WordPress because it gives you the most flexibility, scalability, and—most importantly—true ownership. You’re not locked into a platform that can change its rules or pricing on you. Plus, almost any web professional knows how to work with WordPress, so you’re never stuck if you need help down the road. Want to know more? Watch my explainer video!
What information do you need from me to get started?
After our initial call, I’ll send you a simple questionnaire. Don’t worry, it’s straightforward, and I’m here to guide you through it.
Can you help with content writing or photos?
Yes! I actually handle most of the copywriting with your input—it’s a team effort. You provide notes, rough ideas, or even just a conversation about your business, and I’ll turn that into polished website copy that’s optimized for structure, SEO, and real humans. This way, the words still feel like you, but without the pressure of writing everything yourself.
As for photos, having your own images is a big plus. They show the real you and your business in a way stock photos just can’t. If you have photos (even phone photos work!), that’s ideal. If not, we can discuss options, but authentic images make a huge difference.
Will my website be secure?
Yes. I follow best practices for WordPress security, including SSL certificates (the padlock in the browser), regular backups, and security plugins. Your site and your customers’ information will be protected.
Will my website work on mobile phones?
Yes! Every website I build is fully responsive, which means it looks great and works perfectly on phones, tablets, and computers. Most of your customers will visit on their phones, so this is non-negotiable.
What if something goes wrong during or after the project?
I want to be honest with you—yes, sometimes technical things just happen. It’s the nature of working with websites. But rest assured, I’ve been troubleshooting for years, and most issues are totally solvable—they might just need a little extra time. I believe in being transparent: this is real life, and nothing is picture-perfect on the first try. Sometimes a technical bug sneaks in, but I’m not afraid of them. I’m dedicated to solving each mystery that comes up, and I won’t leave you hanging.
These situations work best when we both extend a little grace and trust. I promise to communicate openly and work through any bumps in the road, and I hope you’ll do the same. We’re in this together, and that partnership makes all the difference.
What happens after my website launches?
You’ll have full control of your site, and I’ll make sure you’re comfortable managing it. If you ever need updates or run into issues, I offer ongoing support packages, or you can reach out for one-off help. You’re never stuck.
I‘m worried I won’t know how to update my website after it launches.
I totally get it. That’s a common fear! I’ll teach you the basics and the most important maintenance steps through easy-to-follow video tutorials that are included in your package. My goal is to make you independent and confident. And if you get stuck—even a year after launch—don’t hesitate to reach out. I’m always happy to answer quick questions.
Do I need to buy hosting and a domain name?
Yes, but I’ll walk you through the process and recommend reliable, affordable options. You’ll own both your domain and hosting—not me, not some platform. True ownership means true control.
What if I need changes after the website launches?
Minor tweaks and fixes are part of the process. For bigger changes or additions down the road, we can discuss either a support package or one-off project pricing.
How will I know if my website is working?
I’ll set up basic analytics so you can see visitor numbers, popular pages, and where people are coming from. I can also teach you how to read this data or provide ongoing monitoring if you prefer.
That’s what the free 30-minute call is for! Let’s chat about your specific situation and see if we’re a good fit.
